Learning about digital marketing industry

Recently we had the pleasure of David Khan, the Managing Director of Online Marketing Surgery Ltd, talking to our Year 12 Business students. During an excellent presentation on the Digital Marketing Industry, Mr Khan described its rapid growth over the past decade and how his business develops digital marketing campaigns focusing on SEO, PPC and web design services.

The students are currently studying How to Develop a Marketing Campaign as part of their examination in Year 12. They are studying different business models as well as marketing, planning, budgeting and financing a marketing campaign.  Mr Khan, whose business is based in Staffordshire, works with local, national, and multinational companies, bringing his vast experience of business success and digital marketing to life for our students. 

This is what some of our students said about the session: 
 
I really enjoyed being able to see the things we do in lesson applied in a real-life business. 

I liked seeing how OMS helps businesses by providing valuable insights into their strategies and solving problems that occur when helping clients. It also demonstrated real-world examples of success, making it easier to understand their impact and apply similar methods. I now have a better understanding of how marketing campaigns work and what it would be like to work in a digital marketing business. 

It was excellent as Mr Khan brought the subject to life as we have only viewed it through case studies and exam papers, but we were given a real-life example with his business.

It was great to see how a real marketing campaign looks for a business, rather than an exam version, as it brought what we are learning to life.

The talk showed how to plan for good budget management, especially in the form of pie charts, visual graphics, and other ways to present marketing data well.
 
It was an excellent and insightful session for all our students and many thanks again to Mr Khan sharing his real-world business insights with the Year 12 pupils.
Mrs Simpson