Business and Economics at Cadbury's

Business Studies and Economics students recently visited Cadbury's to learn about this global brand and get hands-on with the core product.

The students discussed business ownership, competitor assessment, aims and objectives, and shareholder vs. stakeholder interests. They explored how Cadbury's use the PESTLE framework as a tool to meet the changing requirements, standards and expectations of both their consumers and the government.

They examined how Cadbury became part of Mondelez International, discussing business ownership and how it affects the market, alongside discussing Cadbury’s position within the UK and the international market and how they remain relevant and unique in comparison to competitor brands. The students learned how business collaborations with other brands have enabled Cadbury's to expand their product line and how they have embraced both Fairtrade and Cocoa Life to ensure that adherence to ethical and sustainable business practices.

Of course, no trip to Cadbury's is complete without an opportunity to temper some chocolate and sample the products!

Mr Harrison